Situation
Beyond Mount Rushmore, most people can’t put their finger on what there is to see and do in South Dakota. To show them, we’d need to keep it simple and pack a lot of state into a tiny mobile ad.
Action
We leveraged the state’s charm and retro appeal to create an 8-bit interactive experience showcasing a variety of South Dakota’s world-famous attractions. Mount Rushmore, Deadwood, The Corn Palace, Badlands National Park and even the Missouri River all became more than a blurb in a travel guide. They became tiny surprises, just like on a South Dakota road trip, and reinforced there are great places to play when you ride through this great state.
Mobile Game
We put the power of a South Dakota buffalo in the hands of anyone brave enough to tame it in this custom-made side-scrolling video game.
Results
-
:19
seconds average
time spent playing
-
135%
of users
tried again after hitting a stop
-
35%
of users
tried more than just once