#VisitMeinCLE

Even the Tourism Bureau responsible for attracting visitors to Cleveland knows nobody can sell the city quite like a Clevelander. The other thing only a Clevelander can do better than anyone: poke fun at Cleveland. So, with the stated goal of getting to the 20 million visitor mark by 2020, we’d need to put the two together. Get local’s help to invite their friends and family to visit Cleveland and do it in a fun way that could only come from a Clevelander.

To accomplish all of this, the #VisitMeinCLE campaign launched in the summer of 2018 to galvanize local support via OOH advertising, social media and brand activations. At the heart of it all were Roast Cards, much like post cards, only Clevelandier. The cards could be downloaded via a custom microsite at visitmeinCLE.com or found in-person at local activations held at Edgewater Live and Wade Oval – existing outdoor events that draw more than 6,000 people and 2,500 people respectively per night. Clevelanders simply chose a card, filled it out, dropped it in the mail and then waited to see who their friends really were.